STAGE STORES CONCEPT

One of three retail pop-up concepts developed as an experiential initiative for department store company Stage Stores. Completed as a freelance designer for BMF Media. BMF was challenged to create an experience that would grow their customer base and position the brand as an industry leader within small to medium sized towns throughout the US. The result was a multi-market mobile tour. As a physical manifestation of the brand ethos, the design was intended to draw excitement and curiosity with existing clients and engage a new generation of shoppers.